Colgate
Client: Colgate
Agency: BCW London
Skills: Art Direction, Idea Developemtn Deisgn
Many people do not know that you should change your toothbrush at least once every 1-2 months. Many people prioritise their physical and mental health over their oral health last.
I created a piece inspiring people to put sell-by dates on toothbrushes. If we wouldn't eat food past a certain date, why would we clean our teeth with something out of date?
