Client: FurforAnimals

Campaign: Social Media Campaign 

Skills: Idea Development 


Currently, retailers can buy real fur cheaper than faux fur. Due to UK labelling laws, this is slipping into our garments as only 80% of it's true make up needs to be reflected in the labelling. Therefore we are being sold real fur under the guise of faux fur. 


FU Fur is a D&AD award-winning campaign that puts the FU in fur. Encouraging customers to contact their retailer if they feel they have been sold real fur. 

Fuck You Fur


D&ad Pencil 

Scholar to London School of Communication Arts 2.0 


SCA 2.0 

Arts University Bournemouth

Oxford Brookes University 



+44 (0) 797 9517 645


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References & CV available upon request