Campaign: Social Media Campaign
Skills: Idea Development
Currently, retailers can buy real fur cheaper than faux fur. Due to UK labelling laws, this is slipping into our garments as only 80% of it's true make up needs to be reflected in the labelling. Therefore we are being sold real fur under the guise of faux fur.
FU Fur is a D&AD award-winning campaign that puts the FU in fur. Encouraging customers to contact their retailer if they feel they have been sold real fur.