FUCK YOU FUR.

Currently, retailers can buy real fur cheaper than faux fur. Due to UK labelling laws, this is slipping into our garments as only 80% of it's true make up needs to be reflected in the labelling. Therefore we are being sold real fur under the guise of faux fur. 

FU Fur is a D&AD award-winning campaign that puts the FU in fur. Encouraging customers to contact their retailer if they feel they have been sold real fur. 

Copywriting

Art Direction

Design