MIND - Time to Talk

Eating disorders can be can be so easy to hide, they are not obvious to other people. We want to encourage people to recongise that they can be hidden and manifesting in children as young as 5. 

Child stars who have suffered from eating disorders, such as Demi Lovato, share their old diaries online. 

Receipts to target parents who have been shopping with their kids. They're encouraged to head to the Mind website and read up on body image.

We want people to know their worth is not determined by their size. When you scan the tag, you’ll see a positive message that you can share with friends.